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Why this firm is doubling down on paid advertising 💵 (Startup Watching #227)

Happy Thursday Watchers! I've recently found a new way to do brainstorming or lead team discussions t
Why this firm is doubling down on paid advertising 💵 (Startup Watching #227)
By Andrew Askins • Issue #227 • View online
Happy Thursday Watchers!
I’ve recently found a new way to do brainstorming or lead team discussions that has been working really well.
In team meetings I often ask for feedback on a topic. Sometimes it’s a company value, or new goals for the quarter, or general feedback on how we’re doing something. All too often the response is, well, silence.
But I’ve started using a new technique that I stole from Google’s brand sprint process, and now I get so much feedback that these meetings are starting to run long. This is how it works:
  1. Ask a specific question (as specific as possible)
  2. Give the team 3-5 minutes to think and write down their thoughts
  3. Call on people one by one to share, I find it’s useful for me to start to break the ice
  4. If voting, take some more time to think about your votes, then share using the same process.
  5. Open up for discussion.
It has been night and day so far! I also find it to be a more effective form of brainstorming, because people’s initial thoughts aren’t as influenced by the group.
What do you think? Feel free to take 3-5 minutes before responding. 😉
Cheers from Charleston ✌️
Andrew

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Andrew Askins

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