Why the coronavirus can’t sink cruise lines 🛳 (Startup Watching #235)

We just revamped our MASSIVE (I’m talking 4,000+ words with no fluff or bullshit) guide to outsourcing app development and it’s easily twice as good as it was before. We cover costs, pros and cons of the different options, success stories and more. Bookmark this and come back to it when you’re ready to build your next SaaS.

My friend Baird is one of my favorite people to talk startups and strategy with. In the last 5 years he has bootstrapped TWO separate SaaS companies to over $25k MRR. In this interview he goes deep on how he grew the first one.

My favorite bit: “Building an MVP isn’t hard. Getting your first initial users/customers can be tricky but it will come. Aligning product, business model, and marketing channels so they all work in unison for growth is really f***ing hard.”

If we’re heading into a recession, the data would suggest we’re about to see more startups. And there’s some evidence to suggest that companies started in a recession survive longer.

Like everything else Scott Galloway writes this one is loaded with snark. But his perspective is super interesting and there’s some good advice for marketers buried in there as well. P.S. I only invest in companies with an appropriate emoji.

My favorite pandemic prep piece I’ve seen yet - a simple recipe to make your own bread. Buy some flower, yeast, milk and butter and you could have multiple loaves of bread. Way tastier than freezing that store bought stuff, and a fun new hobby to keep you from killing your roommates when you’re stuck inside together.

Y'all know I’m a sucker for a good year in review post and for anything Nat Eliason writes. I loved the focus of this post from his 27th birthday. Most of his advice here isn’t about making money, it’s about finding fulfillment. He advocates for building a community and making a home. Give this a read.

Another piece on finding happiness and fulfillment. Here, Ryan Holiday reminds us to enjoy the present rather than getting too caught up in what could go right or wrong in the future. His perfect Saturday sounds pretty magical.

A fun and supremely silly video to break up the panic and fear of a global pandemic. In this episode of the new Watcher show Top 5 Beatdown the hosts compare their top 5 fast food chains (anywhere with a drive through) with that of a Michelin star chef.

My top 5:

5. Steak-n-shake

4. Bojangles

3. Cookout

2. In-n-out

1. Chick-fil-a