Acquiring new customers used to be really hard in SaaS. Most companies were limited to either banner ads via Google AdWords, or SEO. Today, getting tons of new users isn’t hard. What’s hard is keeping them. Saas guru Hiten Shah explains.
Sagi Shrieber started Hacking UI with zero followers, zero readers, zero people who knew what Hacking UI was, zero people who cared, zero people on our mailing list. Fast forward 3 years later… this is his story.
If the human body is the product, then community is the beating heart that makes it come alive. Without it it’s just a corpse. A pretty one perhaps, but useless nevertheless. This is Dean Ifrach’s story of building an retaining a community of engaged users for the startup he was part of.
Creating a well-designed site, product, or project usually isn’t cheap. You know you want to make something that looks good–but how do you do it if you’re working with a limited budget? The folks at Product Hunt have got you covered.
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