Happy Friday Watchers!
Revue (the software I use to send the newsletter you’re reading right now) just released an overhaul of their analytics suite.
It includes a new measurement - engagement.
They measure engagement based on how often readers have opened your email over the last 10 emails.
I’ve been toying with whether to switch off of Revue for a while, but this is really exciting. To me, this is one of the best things they’ve ever done to help me understand and improve my newsletter.
I’ve included a screenshot of the Startup Watching numbers below in case your curious. The number of subscribers with no engagement hurts my soul a little bit, but I love seeing that we have 1733 engaged readers.
Thanks for opening and engaging!
Cheers from Charleston