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Sneak peek 👀 of the new Startup Watching brand!! 🔥

Happy Monday Watchers! When I took over Startup Watching a few months ago, I knew one of the first th
Sneak peek 👀 of the new Startup Watching brand!! 🔥
By Andrew Askins • Issue #158 • View online
Happy Monday Watchers!
When I took over Startup Watching a few months ago, I knew one of the first things I wanted to do was build out a new website 🖥 that would give me the power and flexibility to launch new experiments.
As I started to make plans for this new site (🚧which is officially under way 🚧) I hit a roadblock. I really like the Startup Watching brand. But it’s dark, and feels very serious. Building a startup is hard, yes, and there are dark times. It’s important to share and support each other during those times. But startup founders are overwhelmingly optimistic.
So I wanted to update the brand to create something that felt fresh, positive and creative without losing what makes Startup Watching great.
At the bottom of this email, you’ll find a sneak peek of the new Startup Watching logo. I’ll be sharing more of the new brand on Thursday, and throughout the process. Let me know what you think! I’m really excited to share it with you. 🙂
Cheers from Charleston ✌️
Andrew

Drumroll please… 🥁
So there it is. The logo is still tech focused, but brighter. The highlight element sums up what Startup Watching is all about - highlighting the best startup content from around the web so you can find it easily. It also gives me a great element to work with in future design assets. What do you think? Hit reply and let me know!
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Andrew Askins

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