“Growth hacking” is trying to convince you that you can quickly and easily generate new customers, make the most of old ones, and increase your revenue ceiling. Tricks like “viral coefficients” or “platform hacks” will help you skyrocket new users. And that’s not wrong, per se. But the sequence of these activities is wrong. Because sure: All growth hacks can work to one extent or another. However, the success of each is all going to depend largely on one little, teeny, tiny, detail: Your product. Here’s why.