How to find a technical co-founder 👩‍💻 (Startup Watching #231)

This piece came as a recommendation from Asia Matos, and when Asia recommends something you typically want to listen. It’s an in-depth guide for cracking the chicken and egg problem every founder faces when building a marketplace pulling on insights from 17 different companies.

I originally wrote this post over two years ago, and just last month Laura gave it an overdo refresh. What is a technical co-founder? And how do you find one? It’s not easy, but here’s what you can do to improve your odds as a non-technical founder.

I’m excited to dive into this podcast from the guys behind Fathom. They share everything they’ve tried to grow the business from content marketing, to paid ads, to social media. Paul Jarvis know his shit, and so this should be a good listen.

Alex Turnbull is one of my all-time favorite startup bloggers. His blog detailing the process of growing Groove from $0 to $100k MRR is what got me into content marketing and building transparent companies. They’re now way past that mark and facing the issues mature companies face as they scale. In this post Alex talks about revamping their values, a process we just went through at Krit.

Over the last year I’ve gotten really into personal finance. It probably has something to do with actually having a little bit of extra income for the first time ever. This is an interesting take on building a recession-proof portfolio, something I’ve been thinking more about lately. It involves automatically divvying up your savings between stocks, bonds, gold and cash.