A success metric is the idea that given any hypothesis, there is a metric which will indicate that, in the lean startup and experiment design jargon, the hypothesis is validated. Or simply put, it’s a good idea. Setting the success metric seems easy, but the folks at Kromatic explain why it’s harder than you think.
Maker extraordinaire Justin Jackson shares how he started and grew his product Tiny Marketing Wings through user feedback + iteration, while being totally honest to his customers (and himself) about who this product was actually for.
As one of the co-founders of Twitch (sold to Amazon), Justin Kan is well known Silicon Valley entrepreneur. He has worked with dozens of startups as a Y Combinator partner, and in this guide he shares the lessons he has learned with founders who are new to the process of raising funding. For his most recent company, Atrium LTS, he raised a $10.5mm Series A let by General Catalyst, with participation from NEA, Greylock, Founders Fund, Thrive, Shasta and many more investors. So he knows what he’s talking about :)
Julian Shapiro is an experienced growth hacker who’s written a lot of valuable guides that I thoroughly enjoyed. His latest guide is on “Growth Hacking”, where he covers every advanced topic for acquiring and converting customers. Zero rambling and straight to the point.